Yahoo Sports

Product design for Yahoo Sports, focused on bridging the enthusiasm gap between passionate fans and a utilitarian experience. Led redesign of core app experiences—reimagining information architecture, interaction patterns, and visual systems to honor the emotional intensity fans bring to sports.

Challenge

Fans showed up ready to lose their minds over a backup quarterback's first touchdown—we handed them a user manual. Even with great content and the number one Fantasy app, the experience felt like doing your taxes during the Super Bowl. I took on the mission to bridge this enthusiasm gap: transforming interactions and visual design to match the beautiful chaos of fandom.

Goal:
Bridge the enthusiasm gap.

🤪 — 🫩

App

Fans don't have time. They have obsessions.

Every interaction is designed for speed and clarity. Check your teams in seconds, dive into highlights when you want them, and never wonder where to find what you need. The app moves as fast as you do—whether you're checking scores between meetings or watching your team blow a fourth-quarter lead in real time.

From this

  • Scores: minimal space, one at a time, not personalized

  • Your team news drowned out by generic headlines

  • Visual energy nowhere near fan energy

To this

  • Scores: front and center, multiple games, personalized to your favorite teams & leagues

  • Your team news prioritized with depth and highlights

  • Visual energy matches fan energy

ScorCard_NFL1_Phone_2.png
Player_Page_Phone.png
ScorCard_MLS_Phone.png
Video_Phone.png
ScorCard_MLB_Phone_2.png
ScorCard_NFL1_Phone_5.png
ScorCard_NFL1_Phone_4.png
ScorCard_MLS_Phone_5.png
News_Stream_Phone_2.png
ScorCard_MLS_Phone_9.png
News_Stream_Phone_3.png
Trending_Phone.png

Desktop

Betting, fantasy, scores—three obsessions, one command center. Most sites make you play whack-a-mole across different pages. We put it all in one tabbed strip. High-level data on load, one click to expand downward with all the details that tell the story. Track your bad beats, miracle wins, and fantasy lineup disasters without losing your place in the madness.

YahooSports_Home_5.png
Yahoo_GameCenter_5.png
Yahoo_NewsStream_6.png
Yahoo_Bet_Center_Open_4.png
Yahoo_Fantasy_Center_Open_4.png
Fantasy_Football_Strip.png

This work was done during Yahoo's transition from Verizon. While the full vision received strong internal backing, new leadership pivoted to a more incremental approach. Certain elements were shipped, such as card-based scoreboards, updated grid systems, and new layout principles, but the comprehensive redesign was shelved. Sometimes the best work shows what's possible, even when timing works against it.