Kernel Kustard

Early in my career, I worked with a North Carolina entrepreneur with ambitions to franchise a national ice cream brand. There's no shortage of ice cream brands, but they all hit one of 2 notes—nostalgic or hipster. I took a different angle: a refined English treat held to the highest, snobbiest standards of fine desserts. So naturally, we needed a mascot with a monocle and the subtly condescending tagline "Proper UK Kustard".