Burger King

Kings of The Courts 3 on 3 Basketball Tournament

I designed the logo and full event identity for Burger King’s cross-country pop-up experience at the intersection of street basketball and hip-hop culture. The mark blends Burger King’s grill-flame language with blackletter typography, referencing both royalty and the form’s influence on urban visual language. Joe Morse's coarse, fluid, and colorful illustration style brings the identity to life, capturing the event’s raw energy.