Krispy Kreme UK
Coffee Packaging

Krispy Kreme brought its coffee to the UK, and the smart move wasn't to imitate artisan coffee brands. It was to stand apart from them. I designed a packaging system that balanced the refinement British coffee drinkers expected with Krispy Kreme's unapologetically American heritage, using simple hierarchy, restrained typography, and familiar brand cues instead of the usual artisan playbook.