I help companies make brands and products people feel.
Yahoo Design System
Building a design system around harmony over consistency, creating shared foundations without sacrificing personality.
SB Nation
Designed a podcast and video framework that gave every show its own voice while strengthening the identity of the network.
Yahoo Mail
Explored bold new directions for Yahoo Mail, including a patented concept that connected people to Yahoo's broader ecosystem.
K12
Reimagined K12's online public education brand around the emotional reality of choosing the right school.
Yahoo Fantasy Sports
Redesigned Yahoo Fantasy around a simple idea: the biggest opportunity wasn't competing for players, but creating new ones.
LeBron James Skills Academy
Designed the identity for LeBron James' Nike Skills Academy, celebrating the intelligence and artistry behind elite athletic performance.
Science Channel Logo
Designed a shape-shifting identity built on a simple belief: science is never finished.
Inman Connect: NYC
Translated the permanence of New York's architecture into an identity for one of the industry's largest conferences.
AOL Reboot
Rebooting the original internet icon as the world’s first digital heritage brand, rebuilding the product into a flexible, modular platform.
Inman Connect NYC
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Yahoo Sports Redesign
Designing Yahoo Sports around the rhythm of fandom, restructuring the product to separate real-time data from editorial storytelling.
LeBron James Skills Academy
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Burger King - Kings of the Courts Tournament
Designed the identity for Burger King's 3-on-3 basketball tour, inspired by the visual language and culture of the game.
Inman Connect NYC
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Kernel Kustard
Created a frozen custard brand inspired by an unlikely idea: proper English dessert with a delightfully snobbish personality.
Krispy Kreme Coffee Packaging
Designed Krispy Kreme's UK coffee packaging by embracing brand heritage instead of the usual artisan playbook.
Inman Connect NYC
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Inman Connect NYC
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque sapien risus, tempor sit amet elit at, sollicitudin hendrerit nulla.
Inman Connect NYC
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Yahoo Homepage
Reimagined one of the internet's most visited homepages as a more engaging gateway to the Yahoo ecosystem.
Inman Connect NYC
Reimagined the visual language of vintage Las Vegas as a contemporary event identity inspired by the city's enduring spirit of playful luxury.