Case Studies
Yahoo Sports
I redesigned the app to align the product more closely with fan excitement — rethinking its architecture, interactions, and visual systems to capture what fandom feels like.
AOL
Leading design and strategy to transform AOL into the internet's first heritage brand—rebuilding the product infrastructure to support experimentation and scale while making AOL's personality central to the experience.
Product Design
Identity
Science Channel Logo Identity
Yahoo Fantasy Sports Identity | Product
Inman Connect NYC Identity | Digital | Conference
K12: Virtual Academy State Logos Identity | Product
LeBron James Skills Academy Identity | Outdoor
Yahoo Rio Olympics Coverage Identity | Product
Yahoo Beijing Olympics Coverage Identity | Product
Yahoo Tokyo Olympics Coverage Identity | Product
Yahoo Pyeong Chang Olympics Coverage Identity | Product
Kernel Kustard Identity | Packaging | Outdoor
TLC: Sara Palin's Alaska Identity | Digital
TLC: NY Ink Identity
SB Nation Identity
Burger King: Kings Of The Courts Identity | Outdoor
King & Union Identity
AOL Kids: JSYK Identity | Product
Meld Concrete Identity
Discovery Channel: Velocity Network Identity
Erudition Schools Identity
McCullah Designs Identity
Checkmate Farm Identity
KrispyKreme UK Identity | Packaging
Vox Media: Polygon Identity
VOX Media Identity
