Science Channel

 

"Is the Science Channel's surreal rebrand the future of logos?" 

 – Fast Company

 

Overview

'One of my first opportunities at Discovery was to contribute to the large scale re-branding project for Science Channel. A central part of the project was to create a new logo that conveyed the same mystery and wonder of science. 

So much of the design in the science world stems from a design language that borrows more from human attempts to contain and classify science such as the periodic table or molecule models rather than looking to the infinite mystery science still holds. I abandoned all that with a mysterious, shape shifting logo that, just as science, is more unknown than known.  This was an incredibly fun project with a very trusting client.

-Fastco

Goals

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Overview

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Meet Morph. The evolution of Science Channel. Morph is fun, original and always unexpected. It can be microscopic or planetary in scale, but most importantly, Morph is always changing. Using the new Morph logo designed by Discovery, we created a variety of themed elements - from promos and network IDs to logo bugs. We carried the look across multiple programming genres, as well as systematizing the brand to maintain a cohesive brand package. Morph represents the future of logo design. It's not limited to the traditionally static logos of the past. It breaks out of the box. That's Morph. Directed by Ronnie Koff. Enjoy! P.S. Don't forget to follow us on Facebook: on.fb.me/​fXysuS We are also on Twitter: twitter.com/​if_newsfeed To see more of our work, go to: imaginaryforces.com

Motion

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